4 Jun 2013
Aku menemukan laporan di BBC. Aku kurang mengerti pula Bahasa Inggris. Tapi yang aku tangkap…, intinya kira-kira menyebutkan, bahwa di luar negeri, orang-orang juga sudah kembali ke kaset, dengan satu alasan, yaitu masalah karakteristik suara… Ini kutipannya:
The Cassette Tape Returns
By Kate Dailey (BBC, Montreal)
The humble cassette tape, a happy memory for many music fans of a certain age, has staged a comeback for one Canadian company. The first order came in 1989: 10 cassettes. With that began Analogue Media Technologies, a company created to help bands market their music. Musicians would bring finished master recordings and graphic design templates, and Analogue, now also called Duplication.ca, would turn those materials into slickly produced albums, complete with labels, cover art and liner notes, ready for sale or distribution.
“We’ve changed products depending on what’s been in style and what the demand is for,” says Denise Gorman, part-owner of the Montreal-based company.
It started with cassettes and vinyl, but then the trends shifted towards CDs, then DVDs and Blu-ray. Now, they find themselves returning to the medium that started it all. “We’re back to cassettes as one of the main attractions,” says Ms Gorman.
Analogue now says that cassette recordings make up 25% of the business. That is quite a change from five years ago, when cassette tapes seemed to be going the way of the defunct 8-track cartridge – the music format that was popular in the 1960s and 70s.
How do fans listen to cassettes?
While cassettes may be popular, cassette players are still hard to come by – at least, one that doesn’t threaten to chew up the tape every time it’s played. That’s why many bands who sell cassette tapes also include a digital download code inside the case. “For every 100 cassettes we sell, about 70% of the download codes are used,” says Craig Proulx of record label Bruised Tongue.
“That means 30% are maybe throwing the whole thing in the garbage, or they are listening exclusively to the cassette.”
Denise Gorman of Analogue Media Technologies says the value of cassettes goes beyond the ability to store music. “As a marketing thing they are really artistic. they are cute and beautiful and you can use them as a novelty thing to promote yourself.”
Indeed, says Paul Kedrosky of the Kauffman Foundation, while some fans may not listen to the cassettes themselves, they still enjoy the act of purchasing an artefact from their favourite band, rather then downloading a string of ones and zeros. “There is an idea that I can be more supportive of bands I like if I buy physical products from them,” he says. “From that perspective, cassettes make a great deal of sense.”
“Digital will always be ones and zeros,” says Fernando Baldeon, a sales consultant at Analogue. “Analogue is still the best sound from a recording.”